Business
In this episode of E-Coffee with Experts, host Victor Coupé chats with Dobrosława Gogłoza, Managing Director of Pomagam.pl, Poland’s biggest crowdfunding platform, and a former NGO founder who learned to scale impact like a startup.
Dobrosława unpacks how a donation site can out-compete venture-backed tech, why Eastern Europe’s friction-free payments create a hidden edge, and how small UX tweaks unlock floods of generosity.
She details the missteps that keep most fund-raisers broke, shares her field-tested playbook for building trust online, and explains why Paul Graham’s “do things that don’t scale” still wins in 2025.
We also dive into leadership mindset: avoiding marketer burnout, mixing profit with purpose without apology, and staying defiantly optimistic in a world wrestling with war, AI upheaval, and climate shocks.
If you run a mission-driven startup, or just want your marketing to matter, grab a coffee and hit play.
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In this episode, we discuss:
00:00 - 01:25: Introduction
01:25 - 03:58: Meet Dobrosława Gogłoza: Activist turned tech leader
03:58 - 05:40: Scaling impact like startups: Purpose + growth mindset
05:40 - 08:12: Why she joined Pomagam during COVID
08:12 - 10:15: From NGO to platform: Building from scratch again
10:15 - 12:40: Poland's surprising edge in crowdfunding
12:40 - 15:03: Eastern Europe leads in payment tech
15:03 - 17:55: Building trust: Human connection vs tech compliance
17:55 - 20:36: Common fundraising mistakes that lose donations
20:36 - 23:11: The content playbook that helped Pomagam scale
23:11 - 25:20: Why traditional ads don't work for crowdfunding
25:20 - 27:05: How one viral fundraiser sparks a movement
27:05 - 29:08: Burnout in marketing for causes you don’t believe in
29:08 - 31:30: The truth about mixing profit with purpose
31:30 - 33:14: What the West gets wrong about war readiness
33:14 - 35:45: Leading through chaos: AI, climate, and uncertainty
35:45 - 37:20: Why Kenya inspired her more than 40 other countries
37:20 - 38:23: Final Thoughts
Connect with Dobrosława Gogłoza
https://www.linkedin.com/in/dgogloza/
https://pomagam.pl/
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