Summary Roman Bercot and Larry King explore Clayton Christensen’s Jobs to be Done framework and whether product design professionals need this “occasionally useful gimmick.” What is a JTBD? Why should designers use them? How many milkshake jokes can we make? And the new Staples branding gets a nod on Stuff Designers Love. ----- Show Notes Clayton Christensen tells the Milkshake story - https://www.youtube.com/watch?v=sfGtw2C95Ms  Ash Maurya attempts to define Jobs to be Done - https://blog.leanstack.com/what-is-a-job-to-be-done-jtbd-21304ce7441b  Staples unveils their new logo - https://twitter.com/rysimmons/status/1113464764859068421?s=20  The Pepsi design brief - https://www.goldennumber.net/wp-content/uploads/pepsi-arnell-021109.pdf  -----  Please consider leaving a quick review. It would help us a lot!  iTunes (https://itunes.apple.com/us/podcast/ux-like-us/id1362088405)  Spotify (https://open.spotify.com/show/3QzWfQ9mJSH9VMBnAyathq)  Overcast (https://overcast.fm/itunes1362088405/ux-like-us)  -----  Follow the show on Twitter  @UXLikeUs - https://twitter.com/uxlikeus  @LAKing - https://twitter.com/LAKing  @Stuporman - https://twitter.com/Stuporman --- Send in a voice message: https://anchor.fm/uxlikeus/message