 Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers. Read more >    Listen to the podcast (duration: 23:34) >   

Discussion in Digital

Discussions in Digital: Influencer marketing is ready for its close-up

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Discussion in Digital