Business
In this E-coffee with Experts episode, our host Ani Hoang chats with Milosz Kreasinski and John from Chili Fruit about digital PR for SaaS companies.
They reveal what drives successful campaigns, authentic client representation and creative storytelling while sharing proactive and reactive pitching tips for journalist outreach.
The duo explores AI’s role in PR, its limits, and ethical considerations, emphasizing human creativity’s edge.
They advocate for quality over quantity in pitches, deep client niche knowledge, and bold, creative PR traits.
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In this episode, we discuss:
00:00 - 02:12: What Digital PR is all about
02:12 : 04:22: Build awesome client relationships
04:22 - 06:50: Why clients actually have to look good in PR
06:50 - 09:25: How we pitch stories (and keep journalists interested)
09:25 - 12:36: Tips for writing pitches that actually work
12:36 - 15:01: Get creative with PR queries
15:01 - 15:46: What journalists really want (and how to give it to them)
15:46 - 17:54: How Digital PR has changed over time
17:54 - 18:54: Match your pitching game with client goals
18:54 - 20:52: Is AI changing the way we pitch?
20:52 - 22:50: Why being real matters in storytelling
22:50 - 24:38: Can you get away with little white lies in PR?
24:38 - 27:26: How personal stories make a difference
27:26 - 30:48: What it really takes to be great at Digital PR
30:48 - 32:36: The tricky balance: creativity vs. client needs
32:36 - 33:00: Final thoughts on PR that works
CONNECT WITH MILOSZ KRASINSKI
https://www.linkedin.com/in/miloszkrasinski
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