Business
Most retailers aren't doing a great job at creating a unified compelling brand experience across all their stores, apps and websites. Phygital experience is the combination of physical and digital and Dr. Wided Batat is an expert. She has written many books, including most recently Experiential Marketing, Food and Experiential Marketing and Digital Luxury. James Cook is the director of retail research in the Americas for JLL. Subscribe: Apple Podcasts | Spotify | Google Podcasts Listen: WhereWeBuy.show Alexa: Say "Enable the Where We Buy skill" Email: jamesd.cook@am.jll.com Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061 Read more retail research here: http://www.us.jll.com/retail Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.