On episode 4 of the DigiKnow Podcast, Paul Harvey explains what micro-moments are and how they can be used to optimize your Google Paid Search campaigns to maximize conversions and create more budget efficiency.

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DigiKnow Podcast Ep: 04 Micro-Moments

With over 15 years of experience in full-service marketing and advertising, host Paul Harvey has created the DigiKnow Podcast to be a fun and engaging platform where advertising and marketing ideas can be shared. Now a Partner at Chumney & Associates, Paul brings a wealth of knowledge to the table and provides a unique perspective on what it takes to succeed in the fast-paced, ever-changing world of marketing and advertising. By recanting first hand experiences, sharing success stories and engaging in open-form conversations with special guests throughout the industry, Paul looks to provide his audience with the best practices needed to take their advertising and marketing campaigns to the next level. As the son of a nationally syndicated radio broadcaster, and a family namesake to boot, you could say that podcasting is in Paul’s DNA. Originally born in Pittsburgh, Paul has spent his entire life growing up in and being around the broadcasting industry, including stops in Colorado Springs, Hollywood, Los Angeles, Orlando and West Palm Beach. Now residing in the greater West Palm Beach area with his wife and two sons, Paul hopes to share with his audience some marketing tips and advertising advice in an entertaining and informative way.

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