Business
In this episode of E-Coffee with Experts, our host Austin Willman chats Diane Moura, Founder & CEO of ZenChange Marketing, who reveals how she built an agency that kept running even while she took weeks off to recover from spinal surgery.
With decades of experience, from Fortune 500 boardrooms to building a niche agency for regulated industries, Diane shares the behind-the-scenes systems, leadership mindset, and marketing strategies that helped her scale without burnout.
We dig into how she started ZenChange with just website projects and evolved into a full-stack strategic partner for law firms, clinics, and professionals. Diane also unpacks what’s really working in SEO today, from the rise of zero-click search to how Google’s AI evaluates true content engagement.
If you’re an agency owner, founder, or marketer tired of generic growth advice, this one is full of real-world tactics and surprising truths you won’t hear anywhere else.
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In this episode, we discuss:
00:00 - 02:15: Why Dinae started ZenChange Marketing
02:15 - 04:42: The one thing most small businesses miss in marketing
04:42 - 06:58: Lessons from running a boutique agency
06:58 - 09:36: When to invest in branding vs sales
09:36 - 12:05: Dinae’s unusual approach to building trust with clients
12:05 - 14:49: Why she believes most marketing advice is too generic
14:49 - 17:21: How she balances creativity with data
17:21 - 20:12: The role of authenticity in digital marketing today
20:12 - 23:07: A candid look at dealing with difficult clients
23:07 - 26:15: Why your website might be costing you sales
26:15 - 29:43: Dinae’s take on AI in marketing
29:43 - 33:08: Common mistakes business owners make with content
33:08 - 36:10: How she stays inspired as a leader
36:10 - 37:20: Dinae’s biggest piece of advice for founders
37:20 - 37:39: Closing thoughts & thanks
Connect with Diane Moura
https://www.linkedin.com/in/dianemoura/
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