Devon Vocke, Co-Founder at Evoke Strategy, joins E-Coffee with Experts to talk about full-funnel digital PR, SEO, and how brands are discovered through AI search.

Drawing on Evoke’s AI visibility research, Devon explains why a brand’s presence can change with the model, wording, buyer intent, geography, and context. He shares four factors behind durable visibility: clarity, consistency, credibility, and coverage, and explains why repeated appearances across relevant buyer questions tell more than a single visibility score.

The conversation looks at how a company’s website makes claims while third-party coverage can corroborate them, why traditional SEO remains foundational, and how backlinks and unlinked mentions can contribute to authority and context. Devon also discusses turning proprietary research into conversations and distribution, measuring conversions and pipeline when clicks decline, and using self-reported attribution alongside other imperfect signals.

For marketing teams planning their next steps, his advice is to get out of the boardroom, listen to how buyers describe their needs, benchmark those questions, build evidence, and connect visibility to business impact. Watch the full episode for a practical discussion of digital PR, AI discovery, and the measures marketers can use when traffic no longer tells the whole story.

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In this episode, we discuss:

00:00 - 01:13: Introduction

01:13 - 03:42: Career path across agency, tech, and e-commerce

03:42 - 05:55: Why PR and digital marketing work better together

05:55 - 07:11: Scaling Evoke and letting specialists lead

07:11 - 08:47: Rebrand, authority, and AI discovery

08:47 - 11:47: Why AI visibility changes by prompt and context

11:47 - 14:05: The four Cs of durable AI visibility

14:05 - 16:21: Where traditional SEO still matters

16:21 - 18:45: Website claims and third-party corroboration

18:45 - 20:07: Backlinks, unlinked mentions, and authority

20:07 - 22:51: Turning original research into conversations

22:51 - 24:55: Keeping a consistent brand narrative

24:55 - 27:01: Measuring visibility when clicks decline

27:01 - 27:59: Listen to buyers and benchmark their questions

27:59 - 28:56: What Devon and Evoke are working on next

28:56 - 29:43: Closing thoughts

 Connect with Devon Vocke

 https://www.linkedin.com/in/devonvocke/

 https://evokestrategy.com/

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Website: https://www.digitalwebsolutions.com/

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LinkedIn: https://www.linkedin.com/company/digital-web-solutions./