Deep Dive 01 | New Superpower for Analyst from Google Cloud BigQuery

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The Mindful Analyst

Society & Culture


Imagine having the power to uncover the hidden factors behind sudden changes in your data. With Google Cloud’s BigQuery ML, that power is now in your hands. Introducing the Contribution Analysis model—an intelligent tool that reveals the key drivers of change, pinpointing the exact combinations of contributors that lead to unexpected results. Whether you’re monitoring telemetry in tech, optimizing sales in retail, or fine-tuning healthcare data, this tool can transform how you understand your data.

Take clothing sales as an example—by comparing data from 2022 and 2023, you can uncover the reasons behind a sales spike. Was it the store location? The vendor? Maybe the product category or item description? With this feature, organizations across industries can dive deep into their data, unravel the mystery of fluctuations, and make smarter, data-driven decisions.