Business
In this episode of E-Coffee with Experts, Deacon Hayes, President of Well Kept Wallet, shares his inspiring journey from deep in debt to building a personal finance brand that once drove over 1 million monthly visitors from SEO, and still thrives today through smart content and video marketing.
Deacon reveals how he built Well Kept Wallet from scratch, how he navigated the decline of organic SEO traffic, and how he now leverages short-form video and podcasts to grow and monetize his audience. We also explore the timeless money principles that every marketer, founder, and business leader should adopt in 2025.
If you’re a founder, marketer, or entrepreneur trying to scale SEO, master video content, or build a resilient personal brand , this conversation is packed with practical insights.
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In this episode, we discuss:
00:00 - 02:06: Introduction
02:06 - 06:03: How Deacon paid off $52K debt & built a business
06:03 - 10:04: The most common money problems people face today
10:04 - 14:11: How content consumption is changing (and what Deacon does now)
14:11 - 18:03: Deacon’s playbook for creating content that actually connects
18:03 - 19:31: Why Deacon launched his podcast (and who it’s for)
19:31 - 20:43: How to get great guests & stories for your podcast
20:43 - 22:42: How Deacon landed major media coverage (and what it brought)
22:42 - 25:00: The tools Deacon uses to manage his own money
25:00 - 26:12: What to do if financial tools don’t work in your country
26:12 - 27:55: The first two things you should do to understand your money
27:55 - 30:31: How to plan your money life with more intention
30:31 - 32:36: Balancing enjoying today vs. saving for tomorrow
32:36 - 34:57: One mindset shift that can save you thousands
34:57 - 36:13: How we sabotage ourselves financially (and what to do about it)
36:13 - 39:55: What financial freedom actually gave Deacon & his family
Connect with Deacon Hayes
https://www.linkedin.com/in/deacon-hayes-767b7b3
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