Business
In this episode of E-Coffee With Experts, Austin Willman sits down with David Schneider, Senior AEO & SEO Strategist of Earned Media and Ambassador at Semrush, to break down exactly how modern agencies should be using AI in SEO.
From building client-specific GPTs to optimizing for AI overviews and Google’s changing landscape, David shares practical strategies that go beyond surface-level tips.
You’ll hear how his team uses AI to create content briefs, identify duplicate or outdated content, and personalize SEO strategies at scale, all while keeping human creativity at the core. They discuss the difference between Gemini and ChatGPT, AI personalization for ICPs, and the future of dynamic websites driven by data and behavior.
Whether you're a CMO, SEO manager, or just trying to understand where AI fits into your growth strategy, this episode delivers real-world applications, not hype. Learn how to turn AI from a buzzword into your competitive advantage.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 01:33: Introduction
01:33 - 02:15: Inside the Semrush Ambassador Program
02:15 - 04:21: How Agencies Should Be Using AI (Hint: Not for Writing)
04:21 - 07:44: Training Custom GPTs with Client Interviews & Guidelines
07:44 - 11:14: Using AI to Stay On-Brand Across All Content
11:14 - 14:37: What Gets You Featured in AI Overviews
14:37 - 17:27: How LLMs Read Your Site (URLs, Headers, Footers)
17:27 - 23:41: Long-Form vs. Single-Topic SEO Content – What Works Now?
23:41 - 26:43: Using AI for Market Segmentation & Personalization
26:43 - 28:54: Creating Dynamic Websites That Adapt to the User
28:54 - 31:00: Using AI to Find Outdated, Conflicting, or Duplicate Content
31:00 - 35:02: How AI Helped Cut Content Production Time in Half
35:02 - 37:06: AI Won’t Replace You—But This Person Will
37:06 - 38:28: Final Thoughts
Connect with David Schneider
https://www.linkedin.com/in/davschneider/
earnedmedia.com.au
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./