Business
In this episode of E-coffee with Experts, our host Austin Willman chats with David Pocock, Owner of TwoTwoSix Digital, and explains why modern marketing success depends on clarity, brand search optimisation, smarter segmentation, and adapting to AI-driven discovery platforms like Google AI Overviews and emerging answer engines.
You’ll learn how agencies can improve client retention through education, why attribution models are becoming less reliable, and what leaders should measure instead. David also shares practical strategies for adapting paid media campaigns across multiple channels as platforms like ChatGPT and Reddit introduce advertising ecosystems.
We also explore how AI is changing SEO execution, where automation helps (and where it fails), and what founders and marketing leaders should prioritise in the next 12 months to stay competitive.
If you're running an agency, managing growth marketing, or leading digital strategy inside a company, this conversation will help you rethink how performance marketing actually works in 2026.
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In this episode, we discuss:
00:00 - 01:05: Why marketing must be measurable
01:05 - 04:10: How to start working with new clients
04:10 - 05:20: Teaching clients builds trust
05:20 - 09:10: David’s path into marketing and SEO
09:10 - 10:55: Ranking number one on Google early
10:55 - 13:40: Why louder marketing no longer works
13:40 - 16:05: SEO in the AI search era
16:05 - 18:30: Fix your brand search visibility
18:30 - 21:05: Why attribution is harder now
21:05 - 24:10: A simple way to measure results
24:10 - 29:20: Can AI replace marketing agencies?
29:20 - 32:10: Using AI tools for ads and SEO
32:10 - 34:05: Risks of relying too much on AI
34:05 - 36:00: Why marketers must keep learning
36:00 - 38:10: Paid ads will change the most
38:10 - 39:20: Best SEO resources to follow
39:20 - 40:41: Where to connect with David
Connect with David Pocock
https://www.linkedin.com/in/david-pocock-2117a315/
https://www.twotwosixdigital.com.au/
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