Business
In this episode of E-coffee with Experts, Austin sits down with David Hunter, CEO at Local Falcon and Epic Web Studios, a groundbreaking local SEO visibility tool used by over 125,000 businesses.
David reveals how a frustrating pattern in client conversations (“I’m already #1!”) led to the invention of geo grid rank tracking, a visual map that proves how your rankings change based on physical distance.
He shares how integrating AI-driven actionable SEO insights (customized by location, keywords, and competitors) radically cut churn and transformed the product into a true value machine. But even more fascinating is David’s candid story of resisting growth, fearing conflicts of interest between his agency and SaaS, until a Neil Patel keynote flipped his entire mindset.
If you run an agency, offer local SEO, or just want to understand where search, automation, and AI are going, this is the episode you don’t want to miss.
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In this episode, we discuss:
00:00 - 00:52: Introduction
00:52 - 02:00: Why local businesses get SEO wrong
02:00 - 03:50: Solving local ranking confusion visually
03:50 - 04:40: Why Users Left Local Falcon in the Early Days
04:40 - 05:45: Turning data into action for customers
05:45 - 07:00: New search, new tracking rules
07:00 - 08:00: How big players started imitating Local Falcon
08:00 - 09:10: Lessons David transferred from services to product
09:10 - 10:45: Foundational values that built both companies
10:45 - 12:30: The Feature David Was Afraid to Launch
12:30 - 14:00: How a Neil Patel Talk Changed Everything
14:00 - 16:00: Why David finally embraced automation
16:00 - 17:30: The Future of the Web
17:30 - 19:20: Blending AI tools with real strategy
19:20 - 22:10: How the Team Uses AI Internally
22:10 - 24:30: Onboarding Done Right
24:30 - 25:45: Why Clients Pivot & How to Adapt
25:45 - 27:00: David’s #1 tip to measure impact and retention
27:00 - 29:00: AI Agents + Google’s Secret Weapon
29:00 - 29:46: Final Thoughts
Connect with David Hunter
https://www.linkedin.com/in/davidhuntererie
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