Business
In this episode of E-Coffee with Experts, our host Ranmay chats with Danielle Schermerhorn, Director of Marketing and Client Success at Atelier Commerce, on practical growth strategies for luxury e-commerce brands.
Danielle shares her origin story (how a self-taught web project turned into an agency career), the leadership playbooks she uses to scale remote teams, and the client-first systems that turn one-time buyers into loyal customers.
We dig into tactical SEO & AI preparation for the next wave of search (how to make each product behave like a standalone site), plus a real Black Friday case study: small October investments in brand messaging that produced a 90% YoY lift for November.
If you’re a founder, marketing leader, or agency owner, you’ll get actionable takeaways on retention-led growth, remote team culture, Shopify conversion strategy, and how to protect visibility as search moves toward LLMs.
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In this episode, we discuss:
00:00 – 00:33: Introduction
00:33 – 02:55: Danielle’s Journey Into Marketing
02:55 – 04:10: Building Her First Website
04:10 – 05:35: Advice For New Marketers
05:35 – 07:40: Why Client Retention Matters More
07:40 – 08:55: Selling The Right Services
08:55 – 11:00: Managing Remote Teams
11:00 – 12:45: Creating Team Culture Remotely
12:45 – 14:30: How Search And SEO Are Changing
14:30 – 15:55: Preparing For AI And LLM Search
15:55 – 16:55: Favorite AI Marketing Tools
16:55 – 18:45: Future Of Ecommerce Shopping
18:45 – 20:30: Black Friday Success Story
20:30 – 21:30: Where To Find Danielle
21:30 – 21:54: Final Thoughts
Connect with Danielle Schermerhorn
https://www.linkedin.com/in/danielleschermerhorn/
https://ateliercommerce.com/solutions/
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Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./