Business
In this episode of E-Coffee with Experts, our host Ranmay chats with Dana DiTomaso, Founder & Lead Instructor of Analytics Playbook and President of Kickpoint.
Dana shares how she got started in the early 2000s, what’s changed (a lot), and why she’s now laser-focused on analytics over rankings.
She opens up about common mistakes agencies make when scaling, how to spot red flag clients early, and why obsessing over being “#1 on Google” doesn’t make sense anymore. They also dive into how AI is shaking up search results, why your metrics might be lying to you, and what brands should really focus on in 2025 and beyond.
It’s insightful, honest, and packed with wisdom for anyone in SEO, marketing, or running an agency.
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In this episode, we discuss:
00:00 - 00:33: Intro – Meet Dana DiTomaso
00:33 - 01:39: How Dana Got Started in SEO
01:39 - 02:20: Shifting from SEO to Analytics
02:20 - 02:58: Why SEO Is Still Alive
02:58 - 04:03: Speaking at Conferences & Building Your Voice
04:03 - 05:53: Biggest Mistake Agencies Make When Scaling
05:53 - 07:32: Knowing When to Say “No” to Clients
07:32 - 08:44: Why Ranking #1 Isn’t the Goal Anymore
08:44 - 11:21: What Metrics You Should Actually Trust
11:21 - 12:29: How AI Is Changing How People Search
12:29 - 13:27: Teaching AI to Understand Your Brand
13:27 - 14:34: The Future of Analytics & Less Data
14:34 - 15:46: Fun Rapid Fire with Dana
15:46 - 16:00: Final Thoughts & Wrap-Up
Connect with Dana DiTomaso
https://www.linkedin.com/in/dditomaso/
https://kpplaybook.com/?utm_medium=social&utm_source=linkedin&utm_campaign=showcase+page
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