Business
In this episode of E-Coffee with Experts, we have a great conversation with Dan Hamilton, Director of SEO at Zero Gravity Marketing, about his journey from junior SEO to leading a 9-person team, and the strategies he’s using to win search in the AI era.
Dan shares why SEO in 2025 is more than just keywords, revealing how to blend paid ads, organic search, social media, and content into one powerful strategy. He also talks about the role of PR in boosting SEO, the link building tactics still working this year, and how schema markup can quietly give you a competitive edge.
We dive into Google’s E-E-A-T framework, adapting your strategy for Gen Z’s short attention spans, and tracking AI-driven traffic inside GA4.
Dan also opens up about leadership skills, mindset shifts, and actionable tips that any business leader can use to stay competitive in today’s fast-changing search landscape.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 – 02:04: Introduction
02:04 – 04:06: Why he stayed 6 years at one job
04:06 – 07:10: People-first marketing and real client talks
07:10 – 09:16: Clear SEO timelines and leading with care
09:16 – 10:44: Team setup and omnichannel approach
10:44 – 12:57: Winning AI overviews with intent + schema
12:57 – 14:18: Top tools and tracking AI traffic
14:18 – 15:58: Blending SEO, social, PR, and video
15:58 – 17:55: Link building and brand exposure
17:55 – 20:01: Future trends: short form + quality
20:01 – 21:42: Using E-E-A-T + tech upgrades
21:42 – 23:27: Why founder stories build trust
23:27 – 26:26: Gen Z: design, short vids, trends
26:26 – 27:17: Staying true to brand values
27:17 – 27:58: Wrap-up + free audit offer
Connect with Dan Hamilton
https://www.linkedin.com/in/danielahamilton/
https://zerogravitymarketing.com/solutions/seo/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./