Customer Stories - Putting the Customer Before the Sale & Do Reviews Matter?

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Toolkit Radio

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On today's episode, Kody and Sawyer chat about a couple of Sawyer's customers and what their journey to purchasing a John Deere was like, as well as the relationships post-purchase. In the back half of the show, our two hosts try to answer the question, are customer testimonials and reviews nearly as important as word-of-mouth?