Susan Segal Horn explains how national cultures are becoming less different

Understanding Globalisation

Cultural Homogenisation

What do we mean when we say globalisation? Does the growth of globalisation hinder or benefit mankind? It’s a common assumption that countries globalise but in fact it’s not nations themselves but rather the Industries and companies that trade within and outside their borders. As new forms of technology emerge and organisations expand they erode traditional boundaries and in recent times there has been a rise in interconnectedness of markets across the world. In the following audio tracks Susan Segal Horn (Emerita Professor of International Strategy) explains how globalisation increases the Integration of economic activities across boarders as a result how nations become interdependent on and other. This material forms part of the Open University course B835 The dynamics of strategy

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Understanding Globalisation