Sarah Williams, Founder of Sparkle Social Media and Creative, joins the show to share what it takes for a restaurant to thrive in today's digital world. With every single brand trying to grab consumers' attention across different platforms like Instagram and TikTok, restaurants need a plan to stand out.There is no "one size fits all" model for reaching guests' in a digital world. Sarah, a branding & digital marketing guru, shares how brands can develop a plan and get creative on social media to reach their target audience.