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Tara McGowan is the Founder and CEO of Courier Newsroom and shares lessons learned as CEO of ACRONYM and PACRONYM during the 2020 election cycle about low information and elusive swing voters. We talk about: need to give people more opportunities for a balanced information diet providing content where they are online need to understand the new media consumption habits of all voters changing rules and effectiveness of online political advertising when voters are most likely to be persuaded need to increase civic engagement and build a more informed, engaged, and representative America by providing factual news and information to passive consumers Advice to campaigns: Never too early to tell your story proactively by reaching Americans with facts instead of allowing disinformation to define the narrative. @taraemcg #CourierNewsroom #TaraMcGowan #swingvoters #lowinformationvoters #voterpersuasion CourierNewsroom.com