Salespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.

Salespeople across industries use the contrast technique to present two options: an inferior and a superior one. This technique is a favourite among many, and if used intelligently, it can be an effective way to provide contrasting options to customers.

Psychology of Selling with Psydom

Contrast Misreaction

Psychology of Selling is a groundbreaking exploration of the art and science of persuasion and selling, taught by Dr Robert Cialdini, Professor of Psychology & Marketing at Arizona State University, that has transformed the way millions of people approach personal and professional interactions. Brimming with insightful analysis and real-world examples,we will delve into the fundamental principles of persuasion that underlie successful communication, negotiation and influence. This podcast serves as an indispensable resource for anyone seeking to enhance their persuasive abilities and achieve success in both their personal and professional lives.

Psychology of Selling is a groundbreaking exploration of the art and science of persuasion and selling, taught by Dr Robert Cialdini, Professor of Psychology & Marketing at Arizona State University, that has transformed the way millions of people approach personal and professional interactions. Brimming with insightful analysis and real-world examples,we will delve into the fundamental principles of persuasion that underlie successful communication, negotiation and influence. This podcast serves as an indispensable resource for anyone seeking to enhance their persuasive abilities and achieve success in both their personal and professional lives.

About

Psychology of Selling with Psydom