Technology
A 7 stage process for voice content ideation1. Goals and objectives2. Method of evaluation3. Resource inventory4. Personas5. Needs segmentation grid6. Concepting7. Editorial calendarCreditsWriter/Producer: Doug Schumacherwww.dougschumacher.comwww.Twitter.com/MemeRunnerProduction Company: Arrovoxwww.Arrovox.comwww.Twitter.com/Arrovox_