GenAI is no longer experimental—it’s everywhere. IDC found 100% enterprise adoption, rapidly accelerating content creation and data growth. The real challenge now is turning that expanding data footprint into long-term business value. Seagate's Jason Feist and IDC's Adam Wright discuss this study and break down key findings, including: - The top GenAI use cases across marketing, sales, documentation, and creative teams - Why video and high-resolution assets are driving massive data growth - How GenAI is reshaping creative roles—not replacing them - The rise of multiple content versions, excess files, and storage demands - Why many organizations aren’t yet optimized for GenAI data at scale - The growing urgency around data governance and lifecycle management Curious about content creation in the age of GenAI? Read more at https://www.seagate.com/resources/content-creation-in-the-age-of-generative-ai-implications-for-value-and-scale/