Technology
Every once in a while, our hosts Will and Brandt love to bring guests to the Event Tech Podcast and have them talk about an exciting technology or software they've developed. In September 2020, for example, we had the opportunity to learn more about virtual engagement strategies with Sketch Effect. And today, the techie duo welcomes a very special guest who developed a brand management tool and mostly works with consulting firms and banks. However, brand compliance is an integral part of building long-lasting relationships with clients in all industries, the events industry included. James Hirchak is the president and co-founder of Astute Review, a company that helps companies ensure their brand compliance by offering two computer software solutions: a PowerPoint automation tool and a real-time brand monitoring tool. Will and Brandt brought him on the Event Tech Podcast to explain what these tools do and how they can be used by event professionals.