Business
In this episode of E-Coffee with Experts, host Ranmay chats with Conor Shea, Head of Marketing at Cube Exchange, about what crypto marketing really looks like behind the scenes.
Conor shares his path from agency life to leading go-to-market strategies for Fortune 500 companies, unicorn startups, and now a next-generation hybrid crypto exchange. Together, they unpack how marketing in crypto differs from traditional finance, why owning the customer relationship is more important than ever, and what it takes to market effectively in a fast-moving, 24/7 industry.
In this conversation, you’ll learn:
- What Conor prioritizes before choosing any marketing channel
- Why multi-touch attribution plays a key role in long-term growth
- The most overlooked channel driving strong institutional ROI
- Why in-person experiences are making a comeback in financial marketing
- How AI is boosting marketing productivity, and where it can fall short
Whether you’re a founder, marketer, or leader working in fintech, crypto, or B2B, this episode offers practical insights on building trust, launching products, and scaling marketing in high-stakes environments.
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In this episode, we discuss:
00:00 - 00:36: Introduction
00:36 - 01:53: Conor’s journey into digital marketing
01:53 - 03:10: What Cube Exchange does and why it’s different
03:10 - 05:05: Agency marketing vs client-side marketing
05:05 - 07:36: What makes crypto marketing unique
07:36 - 10:07: Why Conor chose crypto as a career
10:07 - 11:55: How to build a go-to-market strategy
11:55 - 13:57: Most underrated marketing channels today
13:57 - 15:32: How financial buyer behavior is changing
15:32 - 17:52: AI impact on marketing and productivity
17:52 - 18:47: Final thoughts and how to connect
Connect with Conor Shea
https://www.linkedin.com/in/conor-shea-99065919
https://www.cube.exchange/
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