Business
On today's episode we're joined by Holly Buchanan. She is the CEO of Buchanan Marketing, LLC. She splits her time between Richmond, VA and the New York City area Holly Buchanan is a popular speaker, trainer, author and consultant. She has spent the last 15 years helping companies understand how to market and sell to different customer segments and decision making styles. Holly also specializes in understanding how professionals win and lose credibility, especially in high trust professions like finance and healthcare. Holly is the author of Selling Financial Services To Women and the co-author of The Soccer Mom Myth - Today's Female Consumer: Who She Really Is, Why She Really Buys Holly also works with professional women on how to be more successful working with and selling to men. She shares results of her Guys Who Get It Panel, a group of highly engaged men providing insight into how professional women win and lose credibility with men. Learn more about Holly: Linkedin - https://www.linkedin.com/in/holly-buchanan-b256191/ Website - http://www.hollybuchanan.com/ Learn More about Chance: Linkedin - https://www.linkedin.com/in/chancegodwin/ Website - http://godwin.media Email - podcast@chancegodwin.com