What techniques can you use to research your market and competitors to plan effective strategies?

Investigating Entrepreneurial Opportunities - Audio

Competitor and market research

What does it make to be an entrepreneur? Is it hardcoded into certain individuals? Or is it just a matter of changing the way we view opportunities? In this series of audios Emeritus Professor, Colin Gray, of Enterprise Development at The Open University is joined by an entrepreneur and Open University graduate, to discuss the practical issues that arise when you try to bring a technological innovation to market. This material forms part of the course B322 Investigating entrepreneurial opportunities

About

Investigating Entrepreneurial Opportunities - Audio