Business
Today we look at the the concept Communication planning. Comms Planning, help determine what brands need to tell people to get them to buy a product (and how to go about telling them). This person works out the best place to deliver our message, making sure everything lines up with client’s brand identity and the channel it runs on. For example, we decide if an ad works best on television, Facebook or radio, and then we help a team of creatives tailor that ad to one or more of those channels.--- Support this podcast: https://anchor.fm/brands-of-africa/supportThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4661574/advertisement