Business
Stereotype marketing is a two-fold process that involves the exploitation of specific groups and/or perceptions to create a product image and a target market segment. Stereotype marketing may include the creation of stereotyped marketing materials as well as a stereotypical segmentation and approach to the marketplace itself.--- Support this podcast: https://anchor.fm/brands-of-africa/supportThis show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4661574/advertisement