Business
Consumers are evolving. We’re becoming very wary of submitting our email addresses in return for *hopefully* informative content. Consequently, it’s rather challenging for marketers to continue helping buyers through the decision-making process. In this episode of The Digital Fast Lane, I talk with Lindsay Kelley - VP of Digital & Content Marketing at Telit - about her experience in mixing inbound and ABM tactics. Plus, we discuss: The secret sauce to making marketing work for an IoT solutions provider. Creating seamless and intriguing journeys for buyers. The value of intent data. Finding the right marketing agency partner. Check out Path Interactive here. You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.