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Netting guest data has become an essential part of any successful hospitality property business plan and collecting guests' email addresses is the primary channel for staying in front of your customers.Here’s how.With the impact of the global pandemic on the hospitality property industry, collecting guest email addresses is set to become an even more important medium through which property owners and managers can drive their business to ongoing success. Why collecting guest email addresses are so important Owning your listSocial media companies and search engines are constantly updating their algorithms and in many cases, we have seen traffic coming from specific websites drop dramatically. This is why it is important to build up and cultivate your email list and strategy. With email, your property keeps a record of your guest information and there is no risk of any algorithmic change suddenly changing your ability to reach your customers.Getting your guest information rightGuest data provides insights into their profile type, purchasing behaviour and unique preferences, so capturing the right data is key. This helps enable your property to provide excellent customer service. Getting your email strategy wrongIt is important to gather the right data. Useless guest data essentially makes offering a personalized service an exercise in guessing. It is also important that all your employees understand your marketing strategy, otherwise, there can be a problem in trying to achieve the kind of customer experience that your email strategy describes.If your email strategy does not focus on the best ways to drive guest engagement, you risk missing out on the possibility of attracting future guests and boosting your online presence with positive feedback.Also, the right approach can help you to cross-sell and upsell to increase revenue.Continue reading or watching and I’ll share more about the importance of email and ways for you to collect them...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/collecting-guest-email-addresses-step-by-step-guide-261Post COVID-19 Action Planhttps://KeystoneHPD.com/PostCovid19ActionPlan Get Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/2hU9OrRy_ycA Division of Keystone Hospitality Property Development