Business
In this episode of E-Coffee with Experts, we chat with Nicole Milstead, CMO at Agiloft. Nicole shares super practical tips on scaling marketing, getting sales and marketing to actually work together, and building a strong brand, even in crazy competitive markets.
She also opens up about her journey from studying social work to leading marketing at giants like Gartner, SAP, and Oracle. We get into real talk about modern marketing: creating real demand, making emotional brand connections, reading the right data, and blending AI with the human touch.
Nicole also shares smart ways to measure event success, how to build thought leadership that actually drives leads, and what new CMOs should focus on first. If you're a founder, marketer, or just want to market smarter, this episode is packed with advice you’ll want to steal.
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In this episode, we discuss:
00:00 - 01:21: Introduction
01:21 - 02:50: What young Nicole was really like
02:50 - 06:28: How a social work degree turned into a marketing career
06:28 - 07:12: Sales vs marketing: Nicole’s real experience
07:12 - 09:57: Why marketing attribution is still broken
09:57 - 11:45: Why great marketing must have a CTA
11:45 - 13:00: One decision that changed everything
13:00 - 16:00: How Nicole builds go-to-market strategies that actually work
16:00 - 18:26: Why brand matters even more than product features
18:26 - 19:03: How Agiloft built a brand people love
19:03 - 22:27: The culture formula behind Agiloft’s success
22:27 - 25:49: Why content marketing is the hardest (and most important)
25:49 - 28:24: How Agiloft tracks ROI from events
28:24 - 29:45: Top 3 marketing metrics Nicole checks like crazy
29:45 - 31:49: What keeps Nicole inspired creatively
31:49 - 33:35: Advice for CMOs: Know your numbers or get lost
33:35 - 34:20: Final Thoughts
Connect with Nicole Milstead
https://www.linkedin.com/in/nmilstead/
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