Business
In this episode of E-Coffee with Experts, our host Ranmay chats with Ciaran Connolly, Founder of ProfileTree, reveals how he grew his digital agency from a small operation into an award-winning content and SEO powerhouse.
Ciaran breaks down the exact strategies behind building 3,500+ articles, thousands of videos, and a multi-channel content machine—plus why most agencies struggle with differentiation in 2025.
He shares the impact of AI on content creation, why informational content is now a commodity, and how SMEs must rethink their SEO priorities as AI overviews and LLM-powered search reduce organic visibility.
He also talks about digital PR, topical authority, schema, accessibility signals, and how his agency integrates video to drive reach, rankings, and conversions.
You’ll learn why 60% of marketing roles may disappear by 2028, the non-negotiable skills modern marketers must develop, and real client case studies, including how one manufacturing company increased revenue by 25% using SEO, video, and AI-supported strategy.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:32: Introduction
00:32 - 02:00: Ciaran’s journey and how ProfileTree began
02:00 - 03:20: Growing the agency through content and video
03:20 - 04:45: Early thoughts on AI and ChatGPT
04:45 - 06:05: How AI changed client needs and content work
06:05 - 07:10: Why agencies struggle to stand out
07:10 - 08:20: What content still works in AI search
08:20 - 10:00: Why video is key for reach and SEO
10:00 - 11:20: How their team creates videos every two weeks
11:20 - 13:00: Technical SEO that still matters in 2025
13:00 - 14:35: Skills marketers must learn for the future
14:35 - 15:45: Ciaran’s top client success story
15:45 - 16:30: Advice for young entrepreneurs
16:30 - 17:25: Rapid-fire questions
17:25 - 17:39: Final Thoughts
Connect with Ciaran Connolly
https://www.linkedin.com/in/ciaranconnolly/
https://profiletree.com/services/digital-strategy/
FOLLOW US
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global
LinkedIn: https://www.linkedin.com/company/digital-web-solutions./