Business
On this week’s episode of our Performance Delivered Podcast, our guest is Charity Araoz. Referred to as the Warrior of Marketing, Charity has over 20 years of experience, and serves as the Vice President of Marketing at PCS Software, an AI-driven transportation management platform. The energy, fun, and even the uncertainty in the marketing courses she took in school attracted Charity to the field. Today on the show she’ll tell us how a transition in 2011 led her to her marketing home. We’ll talk to her about why marketing for SaaS is different from other marketing experiences, as well as: Blending your SaaS marketing cocktail Using your product as your call to action Customer retention vs customer acquisition—where to focus And more