Welcome to todays podcast focusing on Chapter 8 Market Segmentation, Targeting and Positioning Strategies by Jennifer Monk, one of the co authors of Effective Marketing, First Canadian Edition and a professor at Algonquin College

Podcasts for Effective Marketing, First Canadian Edition

Chapter 8 Market Segmentation, Targeting and Positioning Strategies

Our podcasts are intended for students who are enrolled in courses using Effective Marketing, First Canadian Edition, by Zikmund, d'Amico, Browne, and Anthony

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Podcasts for Effective Marketing, First Canadian Edition