Welcome to todays podcast focusing on Chapter 10 Strategies for New Products and the Product Life Cycle by Jennifer Monk, one of the co authors of Effective Marketing, First Canadian Edition and a professor at Algonquin College

Podcasts for Effective Marketing, First Canadian Edition

Chapter 10 Strategies for New Products and the Product Life Cycle

Our podcasts are intended for students who are enrolled in courses using Effective Marketing, First Canadian Edition, by Zikmund, d'Amico, Browne, and Anthony

About

Podcasts for Effective Marketing, First Canadian Edition