Business
In this episode I speak to Cat Jones about launching successful products and how she took ShareRank from idea to being a flagship product at a £100M media company. If you're involved in launching, growing or evolving a B2B product, or just curious about how it all works, then this is for you. We discuss topics including: - An evidence-based way to choose between ideas and know if an idea is viable - Getting top brands as early adopters - How to figure out what your v1 product should look like and how it should evolve - Why you should define a customer persona and why it shouldn't be 'everyone' - How Cat protects her time so she can work on the most important things You can find Cat on Twitter at @catrjones.