Business
In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. A couple of examples discussed include: On-Premise interviews with consumers at bar/ sampling eventsIn-depth Interviews with the trade/ bartenders The use of “Bounce Back Cards” to gather survey responses from consumers and bartendersMenus placement for spirit brands, how to analyze it, and what insights are gainedLinks of InterestPortMA’s new website -Adult Beverage Sampling Benchmarks Publications