Business
On today's episode of Authentic Influence, Adam Conner is joined by Jordan Nathan, the Founder & CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with. Today, you'll learn: How a brush with teflon poisoning led Jordan to found Caraway Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year) Caraway's newest product launch, and hopes surrounding it As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)