Technology
The buzz: “Sales representatives spend less than a third of their working time actually selling…bogged down by administrative and other ‘non-sales’ tasks.” (HubSpot, business2community.com ) Digital Selling is inefficient and time-consuming when you have to manually research different prospect profiles to fill your lead pipeline, then craft unique messages specially targeted for each. How to reduce the busy-work? Consider Digital Sales Automation with tools to help you compile concise, detailed reports and generate new pipeline-happy leads. But while automation can provide an elegant solution for streamlining and executing your internal marketing and sales processes, it also can create a disconnect for B2B buyers who still value and demand meaningful relationships, credibility and trust with human B2B sellers. We'll ask Melissa Jeyaraj at LinkedIn, Walter Pollard at Brand Fuzion and Phil Lurie at SAP for their insights on Can We Leverage Digital Sales Automation in B2B Sales?