Amazon may have the Midas touch, but will its effort to open a clothing store succeed? Wharton’s Santiago Gallino explains what the company must do to make Amazon Style work.

Knowledge@Wharton

Can Amazon Prove It Has Style?

Knowledge@Wharton is the online business analysis journal of the Wharton School of the University of Pennsylvania. The site, which is free, captures relevant knowledge generated at Wharton and beyond by offering articles and videos based on research, conferences, speakers, books and interviews with faculty and other experts on global business topics.

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Knowledge@Wharton