Business
In a recording on August 31, 2021, NBDA President Heather Mason sat down with Jim Kersten, CEO and show Director of Bicycle Industry Trade Shows CABDA Midwest, West, East, and Summit, to talk about the upcoming CABDA shows and how and why retailers should take part in these events during these unique times. Relaunched in 2015, CABDA has grown from a small, single event outside Chicago, to become North America's series of B2B Events in the Bicycle Industry. Support the show (https://www.nbda.com/donate)