Gold has gone from ₹3,000 to ₹1.5 lakh per 10 grams in one generation. It has never gone to zero. And yet most Indians still treat it as something you buy only for weddings and emergencies — not as a structured, systematic investment.

In this episode, Harsh Joshi sits down with Laleet Soni, Founder of Goldbites, to change that thinking entirely. The conversation covers what HUID is and why you cannot legally buy gold without it, the difference between 22 and 24 carat gold, how digital gold actually works and how it differs from physical gold, why the government centralised gold verification through BIS Hallmark centres, and how the entire buying, storing, selling, and home-delivery process works on the Goldbites platform — starting from just ₹20.

Laleet also makes the investment case for gold clearly — gold consistently delivers 20-25% annual returns over the long term, is instantly liquid, can be pledged for the fastest and cheapest loan available in India, and has never crashed to zero. His recommendation: keep 40% of your portfolio in gold. The episode closes with his three non-negotiables when buying gold online — HUID, payment destination, and redemption clarity.