Miscellaneous
https://youtu.be/2bLIinNYSAs Happy April. This week we’re covering your PR plan. As the workplace evolves, the stakes get higher on making sure we are able to influence the story that precedes us. Reputation, personal “brands,” and other stories impact our ability to move up in an organization, as well as build our community of people around us. That said, it’s a good exercise to build a PR plan. I share more detail on the podcast, but in order to influence our future and our community, we have to push an agenda based on where we want to go. It’s our own responsibility to ensure the message we want to communicate is getting out, and there are three audiences to focus on. Those three audiences are clients, shareholders and employees. Or, even more basic, those above us, below us, and around us. Who composes your audiences will change as you grow. A senior leader in an organization has different members of the “shareholder” audience than a front line employee. Regardless, the basic tenets remain the same - we have to communicate the same thing in different ways to different segments of our world - those we serve, those who lead us, and those we lead. For example - to communicate that you are an “effective leader,” it may manifest in different ways based on your audience. For those who report to you, your employees, you may focus on authenticity to drive engagement. For those above you, your “shareholders,” you may want to show progress and highlight accountability and that you’ve “got it.” For your clients (or peers, or whomever), you would want to focus on the deliverance of a quality product or service. The same message on effective leadership would be there, with different areas of focus for each. Think through your audiences, whether at the office, in the community, or online. By thinking through the segmentation of your audience, and then creating your story and aligning it with each, you’ll be well on your way to influencing perception beyond just “getting shit done.” It’s a strategic, effective way to ensure that you are being seen in your best light. Happy communicating!