Business
reltoK with one of the most prolific business and marketing leaders of our times. In this conversation, I asked Anirban 10 questions ranging from his career to his work and finally his favorite marketing campaigns. A walk down memory lane for me; having relived all his favorite marketing campaigns!
About Anirban Basu
Anirban has been a sales and marketing professional for the last 14 years. Post majoring in Economics (Delhi University) and his MBA in Marketing (SIBM, Pune), Anirban has worked with some of the most iconic global consumer brands and companies like GlaxoSmithKline, PepsiCo and Danone, both in India and international markets. He was shortlisted as one of the best FMCG Marketers in India by Impact Magazine in 2016.
Currently, Anirban is the Global Innovation Director at Danone and based in Bangkok, Thailand. His key professional interests include brand building, driving the P&L and market share, coaching and building diverse teams, and managing complex business challenges.
Apart from his corporate job, Anirban is also a startup mentor and an angel investor. He is also associated with several universities as a guest speaker, guest faculty member and board advisor.
Breaking down the episode
- What makes Anirban a "no-bullshit" marketer
- His love for FMCG and how he got his big break with GSK and then Danone
- How the level of digitization and the availability of data are the biggest shifts in marketing
- How one needs to have their own definition of success. Taking risks
- Being fearlessly empowering as a management style
- What it means to be an innovation director for Danone
- The challenges a marketer facing with innovation marketing
- Why Pepsi changed the game, Zoozoos struck a chord and Happy Dent was way ahead of its times
- Why some marketing campaigns win awards, while others win business
- One advice to all listeners
For the complete episode notes and links to the marketing campaigns mentioned by Anirban, checkout the reltoK website
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