Arts
How can you create an engaged Facebook Group? The Sabbatical Beauty Facebook Group has over 3,000 members and is one of the biggest converters to sales for my business. How can you do this for yourself as well? Make sure you don’t make these top five Facebook Group mistakes! Not spending enough time interacting with people in the group. Your customers want to feel that you treat them as friends and that you’re not just there to get their money. Respond to comments, continue conversations, and interact with them. Treating all customers the same way. Nobody likes all customers equally. Some customers are a dream to be with. Pay the most attention to the customers that model the behavior that you really want to see, so your group can see that being helpful is a good thing. That positive attention to the behaviors you like creates the rules of your community and allows you to attract the customers who spark joy, Not including images or videos of yourself in your Facebook Group. Not many people like doing this, but remember: people are really interested in you, especially if you’re a small business. You are your unique selling proposition, and people want to buy from people, not big, faceless, nameless companies. And the more they get a sense of who you are, the more they’ll know, like, and trust you, and the more they’re willing to buy from you. Not wanting to know what your customers really think Give them a space to say things that are met with you listening to them. When you provide an avenue for them to express what they’re not happy with, and you’re able to respond quickly even if to explain why you are or aren’t doing something, you’re building customer trust. Not making members feel like a community. Consider your customers in how you design your products, in terms of the next steps that you take as a business. This makes them feel like they’re involved in the process and brings them together as a community. And in some cases, it can create relationships that sustain beyond the internet. Final thoughts Treat your customers like they’re your best friends. When they feel like you’re the only audience you’re interested in growing, and that they’re important to you as individuals and not just your bottom line, that’s how you’ll grow an engaged community. Resources Sabbatical Beauty Facebook Group