Education
Join us as we dive deep into the journey of Nisha Lulla and Sangeet Paryani, the visionary founders behind Superkicks, who are at the forefront of India's growing sneaker and streetwear scene. This episode unpacks the pivotal moments that defined Superkicks - from the initial rejection that sparked the idea to the bold, early decision to forgo e-commerce and build an enigmatic brand rooted in community. Nisha and Sangeet share their insights on navigating market shifts, the challenges of importing exclusive products, and their strategic pivot into apparel. 00:00 Highlights of the Episode 02:08 Challenges and Early Days 05:02 Building the Sneaker Culture 07:09 Expanding the Brand 10:50 Community Engagement and Marketing 17:25 Navigating the Sneaker Market 23:41 Apparel and Future Plans 45:42 Repeat Purchases in Retail 46:42 Expanding Store Visibility 47:37 Private Label Apparel 48:57 D2C Strategy and E-commerce 50:16 Customer Service Excellence 51:40 Company Culture and Leadership 57:49 Challenges and Failures 01:04:12 Future Plans and Investments 01:11:29 Indian Sneaker Brands 01:12:27 Customer Loyalty and Demographics 01:15:07 Rapid Fire and Closing Thoughts