Sarah Murray’s mobile alarm and tracking technology company faced an early setback when a government contract she’d been pinning her hopes on fell through. She tells Jonathan Moules how she dealt with the disappointment and bounced back.

FT Start-Up Stories

Buddi: what to do when a deal goes wrong

The Financial Times's Jonathan Moules talks to entrepreneurs about building successful brands, giving birth during a funding round, and rebuilding a reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. Produced by Fiona Symon

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FT Start-Up Stories