Business
Brittany Trafis, CEO & Co-Founder at Soarion Digital, joins the show to explain how she rebuilt the marketing agency model from the ground up for the age of AI search. Brittany shares the beach moment that sparked Sorian's founding, why she believes the 150-year-old agency model is broken, and how her team built AI agents that run the full digital marketing process alongside human strategists.
We dig into what actually changes when brands shift from ranking for keywords to being cited as the answer inside AI models like ChatGPT and Gemini. Brittany breaks down why most content strategies built for Google won't translate to AI search, how to structure content around answer clusters instead of pages, and why original research and proprietary data consistently outperform sales-driven content in AI citations.
She also covers the role of Reddit and LinkedIn in citation building, why digital PR is one of the strongest off-page levers for AI visibility right now, and what skills marketers need to develop to stay relevant as AI agents take over execution work. Brittany closes with her vision for Sorian OS, the proprietary platform her agency runs on, and what it looks like to put that platform directly in clients' hands.
Whether you run an agency, lead marketing for a B2B brand, or are trying to understand how AI search is reshaping visibility, this conversation is packed with practical frameworks for adapting your content and team structure.
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In this episode, we discuss:
00:00 - 00:38: Introduction & Meet Brittany Trafis
00:38 - 02:57: The Beach Moment That Sparked Soarion Digita
02:57 - 04:41: Overcoming Early Pushback On The AI-Native Model
04:41 - 06:37: How Established Agencies Should Approach AI Adoption
06:37 - 08:00: Structuring Retainers For AI Search Uncertainty
08:00 - 09:02: What Brands Get Wrong About Content In The AI Era
09:02 - 10:42: Thinking In Content Clusters Instead Of Pages
10:42 - 11:43: Why AI Bots Now Outpace Human Website Traffic
11:43 - 13:36: How Much AI-Generated Content Is Too Much
13:36 - 15:31: Original Research vs. Derivative Content In AI Rankings
15:31 - 17:38: Is Reddit Right For Every Brand's Citation Strategy
17:38 - 18:53: Top Off-Page Tactics For AI Search Visibility
18:53 - 20:27: Inside Soarion's AI Agent Workflow
20:27 - 22:36: Non-Negotiable Skills For Marketers In The AI Era
22:36 - 24:18: Making The Shift From Keywords To Brand Authority
24:18 - 25:32: Soarion Digital's Vision For The Next Three Years
25:32 - 26:31: Closing Thoughts
Connect with Brittany Trafis
https://www.linkedin.com/in/brittanytrafis/
https://soariondigital.com/
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