Business
In this episode of E-Coffee with Experts, Brian Winum, Digital Marketing Director at MAXPlaces Marketing, LLC, breaks down what’s actually working in enterprise SEO in 2026.
From losing clicks due to AI Overviews to rebuilding authority using entity-driven strategies, Brian shares practical insights for founders, CMOs, and marketing leaders navigating AI-mediated search environments.
We cover:
- Why niching down helped scale enterprise clients
- The biggest marketing mistakes businesses still make
- How E-E-A-T evolved in AI search
- Why spammy tactics are dying faster than ever
- Entity relationships and contextual SEO explained
- Custom LLMs.txt files and structured optimization
- Tiered link building strategy (Tier 1, 2, 3 control)
- Listicles, expert roundups, and interview-style authority content
- Off-page strategies that influence AI-powered SERPs
If you're leading SEO strategy for enterprise brands, manufacturing, aerospace, multi-location businesses, or B2B organizations, this episode gives you a tactical roadmap.
Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:45: Introduction
00:45 - 02:15: Brian’s Journey from Insurance to Marketing
02:15 - 03:00: Building an Enterprise Web & SEO Agency
03:00 - 05:20: Early Founder Challenges & Lessons Learned
05:20 - 06:45: Biggest Marketing Mistakes Businesses Make
06:45 - 07:10: Why Niching Down Helped Scale
07:10 - 08:20: What SEO Signals Are Losing Power
08:20 - 10:00: Why Authority & Trust Matter More Now
10:00 - 12:00: Content Consistency & Brand Messaging
12:00 - 14:20: Are Backlinks Still Important in 2026?
14:20 - 15:30: Entity SEO & Context Explained
15:30 - 16:45: AI Overviews & Drop in Clicks
16:45 - 18:00: Off-Page SEO That Works Today
18:00 - 19:30: LLMs.txt & Structured Optimization
19:30 - 20:40: Listicles, Interviews & Research Content
20:40 - 21:50: The Future of SEO in 2026
21:50 - 23:10: Rapid Fire Round
23:10 - 23:43: Final Thoughts
Connect with Brian Winum
https://www.linkedin.com/in/brianwinum/
https://www.maxplaces.com/
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